Who Listens to WAUS
WAUS reaches a highly engaged and influential audience across Southwest Michigan and Northern Indiana. Our listeners are deeply connected to the community, value the arts, and actively support organizations and businesses that align with their interests.
WAUS attracts approximately 28,100 weekly listeners, with an estimated reach of up to 50,000 listeners across the broader listening area.
Audience Profile
Our listeners represent a prime demographic:
- Adults 35+
- Well-educated and professionally established
- Active in their communities
- Engaged consumers and decision-makers
They are individuals who:
- value culture and the arts
- support local organizations
- seek meaningful and enriching content
Education and Income
WAUS listeners are highly educated and financially stable:
- 64% hold a college degree or higher
- 29% hold postgraduate degrees
- 75% have household incomes above $50,000
- 58% have household incomes above $75,000
- Median household income: $87,400
Professional and Community Engagement
WAUS listeners are leaders and active participants in their communities:
- 59% employed
- 24% in professional occupations
- 15% involved in significant business purchasing decisions
- 5% in top management roles
Lifestyle and Interests
Our audience is highly engaged in cultural and community activities:
- 50% attend concerts, theater, or dance performances
- 62% dine out regularly
- 51% read books frequently
- 38% visit museums or zoos
They are also:
- 89% active in public or civic activities
- 63% active voters
- 22% involved in fundraising efforts
Technology and Reach
WAUS listeners stay connected:
- 70% own smartphones
- 40% use tablets or e-readers
- Strong engagement across digital and broadcast platforms