UNDERWRITING

GET YOUR MESSAGE ON THE AIRWAVES

WHAT DOES IT MEAN TO UNDERWRITE PUBLIC RADIO?

Underwriting is a form of public media sponsorship that allows businesses to be recognized on-air in a clear, dignified way.

Unlike traditional advertising, underwriting focuses on credibility, community support, and long-term brand trust.

WAUS offers various corporate sponsorship options- opening the door to mass media promotions for brands of all sizes.

Perks of Underwriting with WAUS:

Access to loyal listeners

On-air promotions of your brand

Association with trusted public media

Marketing cost savings

WHY PARTNER WITH WAUS

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Trusted Audience

WAUS listeners are educated, loyal, and community-minded.

Educational Mission

WAUS supports student training and lifelong learning.

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Regional Reach

Serving Southwest Michigan and Northern Indiana with a strong, consistent signal.

Underwriting Opportunities

Choose from our existing packages below or have us create an option that's right for you.

Selective Sponsorship

$1200 +

Ideal for promoting one-off dates and events.

24-60 Announcements

1-3 months

Adaptive Sponsorship


$3250+

Great for adding depth to your your marketing mix.

65 - 90 Announcements

6-12 months

Premium Sponsorship


$5000+

Best for building brand awareness and deepening connection listeners.

120 - 300+ Announcements

1 year

UNDERWRITERS

| Advanced Care Rx | Ameriprise Financial |

| Andrews University | |

| Beyond Smiles Dentistry | Biggby Coffee |


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UNDERWRITERS

| Dominion Chevrolet |

| Howard Performing Arts Center|

| Life In Balance Physical Therapy |

| Sarett Nature Center |


UNDERWRITERS

| South Bend symphony Orchestra |

| Starks Family Funeral Homes |

| Wales Wealth Management |


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Getting Started


Reach Out

Submit the inquiry form or schedule a meeting to learn more about underwriting.

Create Copy

We help craft your announcements. Click here to view a sample announcement.

Sample Underwriting Copy


"Support for this program is provided by WAUS members and Greenleaf Financial Group, located at 123 Front Street in Niles, MI. Helping Michiana families plan for the future. More information available at Greenleaf dot com. "


Pay Online

Click here to securely submit sponsorship dollars through our online portal.

Go Live

Hear your message announced by professional voice talent reaching our listeners.


CONTACT

Underwriting Inquiry Form

4160 E. Campus Circle Drive, Berrien Springs MI 

waus@andrews.edu